List of Articles Value Creation

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  1 - Social Entrepreneurship in Higher Education: A Data-Based Study
  hassan nadalipoor karimi fariba mohammad ali nadi
  Social entrepreneurship as a branch of entrepreneurship has a key role in the sustainable development of society. Higher education, on the other hand, is considered a good course for fostering entrepreneurship. In this regard, the purpose of this study was to identify t More

  Social entrepreneurship as a branch of entrepreneurship has a key role in the sustainable development of society. Higher education, on the other hand, is considered a good course for fostering entrepreneurship. In this regard, the purpose of this study was to identify the components of social entrepreneurship in higher education. The research approach is qualitative and in the research process the strategy of data foundation theory has been used. Manuscript profile
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  2 - Modeling structural equations of value created in businesses
  fateme hamidi naser shams
  The world economy has undergone significant changes in the last two centuries, moving from an agricultural system to an industrial system. Most of the changes in the last four decades have been due to the evolution of service-based economies. The growth of more develope More

  The world economy has undergone significant changes in the last two centuries, moving from an agricultural system to an industrial system. Most of the changes in the last four decades have been due to the evolution of service-based economies. The growth of more developed economies around the world has been in the direction of economies where the majority of services are. Manuscript profile
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  3 - Evaluate the Effects of Service Innovation, Social Media Marketing, and Social Support on Value Co-creation
  akbar hoshyar Alireza Rousta
  The present research has evaluated the effects of service innovation, social media marketing and social support on value co-creation in Iran Khodro Company.This research is based on the achievement of the development-applicative type and based on the objectives of the d More

  The present research has evaluated the effects of service innovation, social media marketing and social support on value co-creation in Iran Khodro Company.This research is based on the achievement of the development-applicative type and based on the objectives of the descriptive type of the case that the necessary data has been collected by the survey method. The statistical population of the research consisted of two sections, in the first section, all the customers of Iran Khodro Company in the 5 districts of Tehran, and in the second section, the employees of the agencies in the mentioned areas were included. 384 people and 50 people were selected based on available random sampling in the customer section using non-probability quota sampling method. Regarding the theoretical foundations and background of the research, using library resources and in the field part, the tool for collecting information is a standard questionnaire. The data were analyzed by structural equation modeling using Smart PLS software. The results of research hypotheses indicate that social media marketing, service innovation has an effect on value co-creation from both customers and employees, and the effect of social support on value co-creation is confirmed by employees but not by customers. Not approved. Therefore, focusing on innovation in services, organizations should try to strengthen value co-creation through social media marketing and social support from both the perspective of employees and customers. Manuscript profile
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  4 - Developing a strategic model for attracting and creating value for higher education management graduates in the governance system of higher education in Iran
  mohsen khosravi Mohammad hasani Reza eidy
  The purpose of this research is to present a strategic model based on which it is possible to explain the attraction and value creation of higher education management graduates in the governance system of higher education in Iran. The current research was qualitative in More

  The purpose of this research is to present a strategic model based on which it is possible to explain the attraction and value creation of higher education management graduates in the governance system of higher education in Iran. The current research was qualitative in terms of research method. Foundation's data theory has been used to build the absorption and valuation model. In this section, 18 experts who are familiar with the topic of attracting and valuing higher education management graduates have been used. Data has been collected by semi-structured interview method. In order to analyze the data, a three-stage process of open, selective and central coding was used with the help of MAXQDA2020 software, and the findings of this process show the paradigm model of attracting and valuing students including 27 main categories and 95 variables including attracting and valuing students as the core. or the main category of the model; 5 causal conditions; 3 background conditions; 3 interfering conditions; 3 strategic conditions and finally 4 consequences were placed. In this regard, considering the key role of higher education graduates in the sustainable development of knowledge and skills, it is required that higher education management graduates have a constructive interaction in the formulation and implementation of macro policies, and through a clear response to their request, their motivation to the increase responsibility for work in educational and executive organizations Manuscript profile